Studio Founding
Element Yoga, Brookhaven
In 2021, Parisa founded Element Yoga in Brookhaven. She led the full prelaunch planning, concept development, studio design, and systems. There was no playbook. Every decision was hers, and every outcome was hers to learn from.
Element grew to multiple locations. Parisa managed additional designs, redesigns, and full buildouts through each phase of expansion. She ran operations, built the team, and created the culture that members came back for. When the time was right, she sold the studio. The new owners still run it today as Element Yoga. Parisa consulted them for five weeks after the sale to ensure a smooth handoff. The transition was structured to set the new team up for long-term success.
Element is the foundation of every framework, tool, and piece of advice Parisa now brings to the founders she works with.
Studio Expansion
Joiful Yoga and Tri Barre
Two additional Element Yoga locations were opened by Parisa, each with full prelaunch planning, studio design, buildout, and operations. She went through the phases she knows so well: the lease, the buildout, the soft launch, the first 90 days, the push toward profitability.
Both studios were later sold. Their new owners rebranded them. One became Joiful Yoga in Sandy Springs. One became Tri Barre in Atlanta. Both are still operating today. After the sales, Parisa consulted the new owners on launching their individual brands.
These were not advisory roles. Parisa built them, ran them, and sold them. The fact that they are still open under new ownership is the outcome that matters.
Franchise Launch
Barcode Fitness, Greater Atlanta
In 2020, Parisa was part of the founding team that launched the first Barcode franchise in greater Atlanta. The studio opened in January with strong momentum and a structured operations playbook built around the brand’s system. The early traction was real. Then COVID arrived. The studio closed on December 31, 2020.
That year, more than any other, shaped how Parisa thinks about risk, capital reserves, and the franchise versus independent studio decision. She learned firsthand what a franchise system gives you and what it takes away. She learned what a well-capitalized launch still cannot protect against when external forces overwhelm even the best plan.
She also learned that resilience is not a mindset. It is a financial structure. Every founder Parisa works with now benefits from what that year cost her to understand.
Your Studio
Ready to Write Your Own Story?
Every studio launch is different. The stakes are real, the decisions are permanent, and the experience you bring to them matters more than any template or content library.
What Parisa offers is not a framework handed to everyone who signs up. It is direct engagement with someone who has been through every phase you are facing, made the decisions you are about to make, and has the outcomes to show for it.
Book a call and let’s talk about where you are, what you are building, and what the right support looks like for you.