Why Studios Lose Members in the First 90 Days (And How to Stop It)

The first 90 days after a new member joins are the most important in their...

What Your Lease Is Actually Telling You

Your lease is the financial foundation of your business for the next three to ten...

ClassPass and Third-Party Platforms: What Studio Owners Need to Know

Third-party platforms are a tool, not a strategy. Before you list on ClassPass, understand how...

How to Build Your Member Base Before You Open

Most studio owners wait until they have a physical space to start building an audience....

The Intro Offer: The Decision That Sets Your Studio Up or Sets You Back

Your intro offer is the first decision that tells your market what your studio is...

How Much Does It Actually Cost to Open a Boutique Fitness Studio?

A detailed breakdown of what it actually costs to open a boutique fitness studio, from...

Six Things I Learned from Opening (and Selling) Multiple Studios

Six hard-won lessons from opening, scaling, and selling multiple boutique fitness studios. Covering leases, capitalization,...