Tools, guides, and reading to help you launch or grow a studio with more clarity and fewer expensive mistakes.
Free
5-Page Studio Launch Guide
Five things every wellness founder needs to know before signing a lease. Takes about 10 minutes to read and will immediately give you a clearer picture of what the process actually looks like.- Why your lease is your single biggest financial decision
- What build-out costs actually look like
- How to think about your first 90 days of revenue
- The intro offer mistake most studios make
- How to know if a location is right before you sign
$17.99
Studio Launch eBook
The comprehensive workbook for boutique wellness founders. Deep dives on startup costs, build-out budgeting, pricing strategy, and break-even planning. Includes a city-based cost calculator covering Atlanta, New York, Chicago, and smaller markets.- Startup cost breakdowns by city and studio type
- Build-out tiers: DIY, semi-custom, and full build
- Equipment lists and vendor considerations
- Pricing and class pack strategy
- ClassPass and third-party platform analysis
- Break-even calculator with real numbers
- First 90-day revenue projection worksheet
New
Studio Success Blueprint
The complete planning toolkit for boutique fitness founders. Everything you need to go from idea to opening day with real numbers, tested strategies, and the exact tools Parisa uses with her consulting clients.
7-Tab Excel Workbook
- Startup cost calculator with bootstrap, mid-range, and premium tiers
- Build-out budget tracker with variance formulas and TI reimbursement timeline
- Pricing strategy worksheet with intro offer scenario modeler
- Break-even calculator with worked Atlanta example
- 6-month cash flow projector with reserve tracking
- Instructor pay guide with bonus tier structures
- 16-week pre-launch timeline with 52 tasks
4 PDF Templates
- Lease comparison scorecard (evaluate 3 locations side by side)
- Instructor hiring scorecard with interview questions and evaluation grid
- Software comparison matrix (Momence, Mindbody, Mariana Tek, Xplor, GHL)
- ClassPass decision framework with spot cap rules and revenue calculator
Plus: The complete Studio Launch Workbook (8-chapter ebook with cost tables, pricing strategy, and interactive calculators)